SEO Statistics 2023
61 Must-Read SEO Statistics 2023: The Latest and Greatest Trends The SEO world is always evolving with innovation and updates, meaning it is critical to stay on top of the latest SEO and digital marketing statistics as well as future predictions. Take a deep dive here into the most recent data and trends, to boost your search engine rankings and knowledge. The State of SEO in 2023 Today, SEO is more important than ever for businesses (both big and small) that desire to grow online. As search engines continue to update their algorithms and reform to reflect current consumer behaviors or AI technology, it is essential to stay up-to-date with the latest SEO statistics and information, so you can make educated decisions concerning your search marketing strategies. Continue on to get insight on 59 SEO statistics for 2023 as well as future predictions, backed by data to give you a competitive edge or even find an opportunity in search some experts may have overlooked. Table of Contents The Top SEO Stats for 2023 Made withVisme Infographic Maker 1. 68% of online experiences begin with a search engine. 2. 53% of all website traffic comes from organic search 3. 93% of global traffic comes from Google Search, Google Images, and Google Maps 4. SEO brings in +1,000% more online visitors than organic social media 5. 95% of pages have ZERO backlinks 6. The #1 search result on the SERP is 10 times more likely to get clicked compared to the 10th result 7. A consistent blog schedule will boost your chances of a better search engine placement by 434% 8. Organic search brings in more web traffic than paid advertising, email marketing, or social media posts 9. Enhanced SERP features, like sitelinks, zero-click answers, and rich results increase CTR significantly higher than typical organic results Mobile SEO Statistics As users continue to go and get more comfortable with mobile, the importance of mobile optimization will only continue to grow. Search engines have already begun prioritizing mobile, and these statistics support that. 10. 59% of website traffic worldwide comes from mobile phones and devices 11. There are significantly more searches on mobile than on desktop computers 12. 18% of local searches on smartphones lead to a purchase within a day 13. 56% of in-store shoppers use their smartphones to shop or research items while they are in a store 14. Location-based searches account for 30% of all mobile searches 15. When searching on mobile, 51% of smartphone users discovered a new company or product 16. Over 30% of mobile searches are performed prior to entering a store 17. 87% of mobile phone users use a search engine to find information 18. Mobile devices account for 2/3 (66.7%) of all time spent online 19. 96% of mobile search traffic is done using Google 20. Apple’s web browser Safari is the most popular browser operated by US users in 2023 Local SEO Statistics Local SEO goes way beyond just your Google Business Profile. With a majority of consumers looking for local businesses, it is in your best interest to leverage these statistics to attract more customers to your community. Made withVisme Infographic Maker 21. Almost 1/3 (33.3%) of all mobile searches are associated with the user’s location 22. 76% of people visit a business within a day of discovery on search engines using their mobile phones 23. 28% of searches for a place, product, or service nearby result in a purchase 24. Yelp appears in the top five search results for 92% of Google searches that include a city and business category 25. Roughly 45% of international shoppers make purchases online and then pick up in-store 26. “Where to buy” + “near me” mobile searches increased by +200% from 2017 to 2019 27. In 2020, “Near Me” searches climbed over 130% 28. 85% of shoppers polled say product information and pictures are critical when making decisions regarding a brand or service to buy from 29. The monthly number of Google local searches amounts to approximately 97 billion searches 30. 1/4 (25%) of small business websites lack an H1 header tag 31. After Googling, 78% of people want to shop locally 32. 56% of local businesses have not claimed their business on Google’s listings (Google Business Profile) 33. +50% of all “Near Me” searches lead to an offline conversion or purchase 34. 42% of people searching for a local business or service will click on Google’s Local Map Pack results (Top 3) 35. 4 in 5 shoppers use search engines to find relevant local information and businesses 36. Local searches are growing 50% faster than mobile searches 37. Mobile devices influenced $1.4 trillion in local sales in 2022 38. Mobile devices influenced $1.4 trillion in local sales in 2022 Link Building and Backlink Statistics In 2022-2023, the focus of link building has shifted toward building relationships with high-quality domains and websites rather than focusing on the quantity of backlinks your website is getting. 39. 66% of pages do not have a backlink 40. Most top-ranking pages get ‘follow’ backlinks from new websites at a pace of 5% to 15% per month 41. The average cost of buying a link is $361 42. On Google, high-quality links account for +30% of your entire page score 43. A single link from a high-quality website or domain will be valued more than several links from low-quality website or domains 44. Over 65% of web pages have no backlinks linking to them 45. Long-form website content receives 77% more backlinks than short-form website content 46. Businesses with blogs obtain 97% more backlinks to their website than those that don’t 47. The first ranking page on Google has an average of 3.8x more backlinks than positions 2-10 48. 65% of marketers express that link building is the most challenging aspect of SEO 49. 90% of marketers utilize content pieces as their main way to generate more backlinks 50. More than 60% of businesses outsource link-building efforts to agencies or
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