61 Must-Read SEO Statistics 2023: The Latest and Greatest Trends

The SEO world is always evolving with innovation and updates, meaning it is critical to stay on top of the latest SEO and digital marketing statistics as well as future predictions. Take a deep dive here into the most recent data and trends, to boost your search engine rankings and knowledge.

must read seo statistics 2023 plus latest and greatest seo trend predictions

The State of SEO in 2023

Today, SEO is more important than ever for businesses (both big and small) that desire to grow online. As search engines continue to update their algorithms and reform to reflect current consumer behaviors or AI technology, it is essential to stay up-to-date with the latest SEO statistics and information, so you can make educated decisions concerning your search marketing strategies. Continue on to get insight on 59 SEO statistics for 2023 as well as future predictions, backed by data to give you a competitive edge or even find an opportunity in search some experts may have overlooked.

The Top SEO Stats for 2023

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1. 68% of online experiences begin with a search engine.

2. 53% of all website traffic comes from organic search

3. 93% of global traffic comes from Google Search, Google Images, and Google Maps

4. SEO brings in +1,000% more online visitors than organic social media

5. 95% of pages have ZERO backlinks

6. The #1 search result on the SERP is 10 times more likely to get clicked compared to the 10th result

7. A consistent blog schedule will boost your chances of a better search engine placement by 434%

8. Organic search brings in more web traffic than paid advertising, email marketing, or social media posts

9. Enhanced SERP features, like sitelinks, zero-click answers, and rich results increase CTR significantly higher than typical organic results

Mobile SEO Statistics

As users continue to go and get more comfortable with mobile, the importance of mobile optimization will only continue to grow. Search engines have already begun prioritizing mobile, and these statistics support that.

mobile SEO statistics infographics 2023

10. 59% of website traffic worldwide comes from mobile phones and devices

11. There are significantly more searches on mobile than on desktop computers

12. 18% of local searches on smartphones lead to a purchase within a day

13. 56% of in-store shoppers use their smartphones to shop or research items while they are in a store

14. Location-based searches account for 30% of all mobile searches

15. When searching on mobile, 51% of smartphone users discovered a new company or product

16. Over 30% of mobile searches are performed prior to entering a store

17. 87% of mobile phone users use a search engine to find information

18. Mobile devices account for 2/3 (66.7%) of all time spent online

19. 96% of mobile search traffic is done using Google

20. Apple's web browser Safari is the most popular browser operated by US users in 2023

Local SEO Statistics

Local SEO goes way beyond just your Google Business Profile. With a majority of consumers looking for local businesses, it is in your best interest to leverage these statistics to attract more customers to your community.

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21. Almost 1/3 (33.3%) of all mobile searches are associated with the user's location

22. 76% of people visit a business within a day of discovery on search engines using their mobile phones

23. 28% of searches for a place, product, or service nearby result in a purchase

24. Yelp appears in the top five search results for 92% of Google searches that include a city and business category

25. Roughly 45% of international shoppers make purchases online and then pick up in-store

26. “Where to buy” + “near me” mobile searches increased by +200% from 2017 to 2019

27. In 2020, “Near Me” searches climbed over 130%

28. 85% of shoppers polled say product information and pictures are critical when making decisions regarding a brand or service to buy from

29. The monthly number of Google local searches amounts to approximately 97 billion searches

30. 1/4 (25%) of small business websites lack an H1 header tag

31. After Googling, 78% of people want to shop locally

32. 56% of local businesses have not claimed their business on Google's listings (Google Business Profile)

33. +50% of all “Near Me” searches lead to an offline conversion or purchase

34. 42% of people searching for a local business or service will click on Google’s Local Map Pack results (Top 3)

35. 4 in 5 shoppers use search engines to find relevant local information and businesses

36. Local searches are growing 50% faster than mobile searches

37. Mobile devices influenced $1.4 trillion in local sales in 2022

38. Mobile devices influenced $1.4 trillion in local sales in 2022

Link Building and Backlink Statistics

In 2022-2023, the focus of link building has shifted toward building relationships with high-quality domains and websites rather than focusing on the quantity of backlinks your website is getting. 

backlink-process-survey-for-seo-statistics

39. 66% of pages do not have a backlink

40. Most top-ranking pages get 'follow' backlinks from new websites at a pace of 5% to 15% per month

41. The average cost of buying a link is $361

42. On Google, high-quality links account for +30% of your entire page score

43. A single link from a high-quality website or domain will be valued more than several links from low-quality website or domains

44. Over 65% of web pages have no backlinks linking to them

45. Long-form website content receives 77% more backlinks than short-form website content

46. Businesses with blogs obtain 97% more backlinks to their website than those that don't

47. The first ranking page on Google has an average of 3.8x more backlinks than positions 2-10

48. 65% of marketers express that link building is the most challenging aspect of SEO

49. 90% of marketers utilize content pieces as their main way to generate more backlinks

50. More than 60% of businesses outsource link-building efforts to agencies or contractors

51. The most popular tools for link building and monitoring are Google Search Console, Buzzstream, Ahrefs, Majestic, Pitchbox, Screaming Frog, MailShake, Semrush, and Moz

Search Engine Statistics

Surprise, Google is leading the pack in the US. But with the emergence of Chat-GPT, Bing could see a bump in the future! Or if you are interested in taking your marketing efforts international, get some insight into the most used search engines in some of the most popular countries marketed to. 

52. 12% of search queries have featured snippets in their search results

53. The #1 result in Google’s organic search results has an average CTR of 27.6%

54. There are an estimated 3.5 billion searches on Google each day

55. Google accounts for around 83% of the global search market

56. An internet user will search on google 3 to 4 times a day

57. A user visits 8.79 pages on every Google visit

58. The #1 organic result on google has around 1400-1500 words in it on average

59. Over 200 ranking factors are used by Google’s algorithm

60. The #1 rich result type is the People Also Ask (PAA), followed by the Featured Snippet

61. The Top 5 content providers in the corporate law industry are (in order): Contracts Counsel, Wolters Kluwer, FindLaw, UpCounsel, and HG.org

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SEO Predictions and Trends for 2024

1. With the rise of video, technology, and consumer behavior optimizing your visual content for SEO will become increasingly important.

2. Uniqueness, Quality, and Relevance will be factored in more significantly as ranking factors for search engines.

3. Google will release 'special search results' (featured snippets and zero-click results) metrics and analytics. Also further reward websites and domains that are optimized for special search results.

4. Huge wave of punishment and deindexing to come by search engines for websites lazily abusing AI content (duplicate content, AI watermarking, etc).

5. Google Shopping will continue to expand, becoming a middle man for pretty much all small businesses and e-commerce stores (like an Amazon).

6. SEO will become drastically more important for Multi-Device Experiences (Outside of Mobile & Desktop).

Sources

Statista

SearchEngineJournal

Backlinko

HubSpot

OptinMonster

Search Engine Land

Think with Google

Martech

CNET

MarketingDive

Ahrefs

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